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In December of 2003, I was contacted by Katja Douedari and Melissa Garbayo, two very nice women from Hugo Boss. They wanted to make a short film, in the style of Punk'd, to show at the company's holiday party later that month.
We came up with the idea of pretending to be a Spanish language TV show called "Hora de Moda" ("Fashion Hour"). I came up with a list of bits we would do during the two days of filming. For the most part, the good people at Hugo Boss didn't know we were a fake TV show crew. Though, by the second day, it was getting a little harder to keep up the front.
The very nice Chuck Lucia, brother of CEO Tony Lucia, became the centerpiece of the show.
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